Resolving Consumer reviews on store for successful User Acquisition
A Leading digitized bank in the far-East had low app rating from its consumers. IGS transformed the user experience and propelled them into #1 position within 3 months. Want to know how?
Challenges
Client wanted to improve user experience and boost customer retention. A fintech company in far-East received lots of negative feedback due to poor quality. Average rating was 2.9/5.0.
Solutions
IGS analysed consumer feedback, drew key insights and crafted a comprehensive strategy using a team of experts.
Result
App achieved #1 rating. Review ratings peaked at an average of 4.2/5.0 within a span of three months.
Client Overview:
A fintech company in far-East providing online transactions, P2P lending, money transfers and online payment faced defamation of their application with bad reviews. This was primarily due to poor quality. Instead of taking an incremental approach, we came up with a transformative plan to benchmark the solution against the top banking applications globally.
IGS's experts tagged each review to six critical factors:
Key benefits:
User churn out almost at 0 on the application post three months of engagement.
The bank acquired more customers and retained their current customer base.
The company was able to plan, develop and deploy with confidence knowing their improvements on application and user expectations.